Al Rumayyan says golf entities merger aims to boost investment in game

07/06/2023 Argaam
Yasir Al-Rumayyan, Governor of Public Investment Fund

Yasir Al-Rumayyan, Governor of Public Investment Fund


The merger among PIF-backed LIV Golf, PGA Tour and DP World Tour aims to create a major partnership and invest in the growth of golf, according to Yasir Al Rumayyan, Governor of Public Investment Fund (PIF).

 

The fund is committed to unifying, promoting, and growing the game around the world, Al Rumayyan told CNBC in an interview.

 

The aim is to provide a high-quality product, Al Rumayyan said, indicating that new things will be tried that will result in better experiences from players, fans, carriers and sponsors.

 

He pointed out that a single global entity will be created for golf, noting that there are many opportunities for growth.

 

After the merger is complete, which is expected in the coming weeks, the new board of directors will evaluate each proposal submitted.

 

The PIF, PGA Tour and DP World Tour signed an agreement to unify golf on a global basis, Argaam reported earlier.

 

According to the fund, the agreement reflects its commitment to unify, promote and grow the game around the world, ensuring that all stakeholders benefit from a model that delivers maximum excitement and competition among the best players.

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