Nice One issues prospectus for TASI offering of 34.65M shares

Logo of Nice One Beauty Digital Marketing Co.

Nice One Beauty Digital Marketing Co. issued the prospectus for floating 34.65 million shares, representing 30% of post-IPO capital (31.5% of pre-IPO capital), on the Main Market (TASI), at a nominal value of SAR 1 apiece.

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The offering includes the sale of 25.24% of current shares and the issuance of new shares representing 4.76%, totaling 30% of capital.

The subscription and book-building period will run for six days from Dec. 1 to Dec. 8, 2024.

The retail-offering period will run from Dec. 24-25, 2024.

In September, the Capital Market Authority (CMA) approved the company's application to float its shares on the TASI.

The subscription is limited to two categories of investors:

Tranche (A): Participating Parties: Those qualified to participate in the book-building process, to which a total of 34.65 million shares, or 100% of offered shares, will be allocated. In the event of sufficient demand from retail investors, the lead manager will have the right to reduce the number of their allocated shares to 90% of the total offer shares, at 31.185 million in minimum.

Tranche (B): Retail Investors: Saudi nationals, any non-Saudi natural person living in the Kingdom and any GCC national, who holds a bank account with one of the receiving entities and has the right to open an investment account with a capital market institution. A total of 3.465 million shares (10% of the total offer shares) will be allocated to individual investors.

The company was established in 2017. It launched the Nice One app and website after two years of market research and infrastructure.

Its current core activity is e-commerce for personal care products, perfumes and cosmetics.

Company Profile
Company	Nice One Beauty Digital Marketing Co.
Market	Main Market (TASI)
Core Activities	E-commerce for personal care products, perfumes and cosmetics
Capital before IPO	SAR 110 mln
Capital after IPO	SAR 115.5 mln
Number of Shares	115.5 mln
Par Value	SAR 1

IPO Summary
Issue Percentage	30% (after IPO)
Number of Offer Shares	34.65 mln shares (issuing 5.5 mln new shares and selling 29.15 mln existing shares)
Qualified Subscribers	Institutions - Individuals
IPO Minimum Limit for Retail Investors	10 shares
IPO Minimum Limit for Institutional Investors	100,000 shares
IPO Maximum Limit for Retail Investors	250,000 shares
IPO Maximum Limit for Institutional Investors	5.75 mln shares
Institutional Subscription & Book-Building	From Dec. 1 to 8, 2024
Retail Offering	From Dec. 24-25, 2024
Final Allocation	Dec. 31, 2024
Surplus Refund (if any)	Jan. 5, 2025

Additional Information
Lead Manager	SNB Capital
Financial Advisors, Institutional Bookrunners & Underwriters	EFG Hermes KSA, SNB Capital
Receiving Entities	SNB Capital, SAB Invest, Al Rajhi Capital, Saudi Fransi Capital, Alinma Investment, Riyad Capital, AlJazira Capital, Alistithmar Capital, Albilad Capital, ANB Capital, Derayah Financial, Yaqeen Capital, Alkhabeer Capital, Sahm Capital

Major Shareholders
Shareholder	Pre-IPO		Post-IPO
Shareholder	Number of Shares (mln)	Ownership (%)	Number of Shares (mln)	Ownership (%)
Omar Al-Olayan	44.18	40.16%	32.47	28.11%
Al-Hamra Front Investment*	6.71	6.10%	4.93	4.27%
Abdulrahman Al-Olayan	37.45	34.05%	27.53	23.83%
Darb Al-Namou Investment*	7.40	6.73%	5.44	4.71%
Tareeq Al-Namou Investment*	7.40	6.73%	5.44	4.71%
Bandar Abdulrahman Al-Dhalea	0.84	0.77%	0.62	0.54%
Hisham Sulaiman Al Habib	3.15	2.87%	2.32	2.01%
Abdulaziz Sulaiman Al Habib	2.86	2.60%	2.10	1.82%
Public	--	--	34.65	30.00%
Total	110	100%	115.5	100%

*Wholly owned by Namara Investments.

Issues Prospectus

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