Apple has been ranked as the brand that Saudi Arabia’s consumers would be the proudest to work for, according to YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia.
iPhone remains in second this year, while Almarai slips down two spots from the top of the list to third this year, according to the rankings that were compiled using the reputation score from YouGov’s daily brand tracker, BrandIndex.
Also see: Top 10 most influential brands in Saudi Arabia
The survey asked respondents, "Would you be proud or embarrassed to work for this brand?", over the past twelve months.
Saudi Airlines and Al Baik move up one place from last year, placing in fourth and sixth respectively in 2019, while YouTube remains in eighth this year as well, according to the rankings.
On the other hand, Google and Samsung see a decline in their ranks and drop down by one position each, placing in fifth and seventh, respectively.
Emirates and Mercedes exit the list this year, while Al Rajhi Bank and Galaxy (Chocolates) make an entry in ninth and tenth, respectively.
Here’s the full list:
1) Apple
2) iPhone
3) Almarai
4) Saudi Airlines
5) Google
6) Al Baik
7) Samsung
8) YouTube
9) Al Rajhi Bank
10) Galaxy (chocolates)
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