VOX Cinemas has revealed plans to invest more than $500 million into building 600 screens in Saudi Arabia by 2023, Arab News reported, citing a top official.
“The cinema industry in Saudi has seen a good start, and the market reaction has been excellent. We are also very pleased at the support we have received from the government so far, in everything from operating, to licensing and expansion,” Mohamed Al-Hashemi, VOX’s country manager for Saudi Arabia, said.
“The concept of entertainment-plus-cinema is one we are trying to introduce to the market, and we have been pleased with the results so far. Audiences need a quality entertainment experience, and we can offer that,” he added.
Al-Hashemi said VOX aims to have 110 screens operating in the Kingdom by the end of the year.
“More locations are slated to open in the cities of Dammam, Tabuk, and Taif,” he noted.
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