German tyres and technology company, Continental, opened its first office in Jeddah, it said in a statement on Sunday.
Aimed to expand the company’s presence and strengthen its foothold in the region, the new joint venture (JV) project is in partnership with Continental’s previous distributer in Saudi Arabia, Almutlak Trade & Industries, and will support the growing demand for Continental’s products and services in the Kingdom.
“The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East. We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole,” Jon Ander Garcia, regional manager for Continental Africa & Middle East, said.
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