Wa'ed Ventures, the entrepreneurial venture capital (VC) arm of Saudi Aramco, has invested $1.5 million in GetMuv, a smart-mobile platform that connects fitness seekers with sports clubs, instructors, events and venues within Saudi Arabia, a statement said on Tuesday.
“The application fosters new markets for active sports such as archery and horseback riding, alongside lifestyle activities in niche gym studios such as yoga, Pilates and Zumba, among others,” the statement added.
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