Which Saudi football clubs have the most social media followers?

Saudi Arabia’s Al Hilal FC, one of the top 10 clubs in the Saudi Professional League, has the largest fan base on Twitter with +9 million followers, followed by Ittihad, and then Al Nassr, according to a report by the global social media marketing firm Socialbakers.

The report looked at the top 10 clubs in the Saudi Professional League on Twitter, which is the most dominant social platform among football fans in Saudi Arabia.

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For companies/ brands that are spending millions on club sponsorships, these data give insights into the actual value of their investment, the report said.

The report shows that posting activity is not necessarily what acquires new followers.

“Marketers should be aiming not to spam the audience and actually create quality, engaging content instead,” it added.

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When it comes to clubs having the most engaging social media content, Al-Shabab and Al-Ettifaq rank at the top two slots, the report said.

Engagement, measured through the number of interactions per 1000 followers, is considered as the most accurate way to evaluate the engagement rate of a Twitter profile, the Socialbakers report added.

“Brands can no longer afford taking subjective marketing decisions and need competitive benchmarking to see where they stand,” it further added.