Saudi-based English language daily Arab News is set to launch a online edition for the Pakistani market, as part of its ongoing global and digital expansion, it said in a statement.
The service — available at www.arabnews.pk in English — will cover news from Pakistan and the wider region, with special focus on Islamabad’s ties with Saudi Arabia and the Arab world.
The online edition will be updated daily by a multimedia news-gathering team in Islamabad led by Baker Atyani, head of Arab News’ Southeast Asia bureau.
The Arab News Pakistan digital edition is the first of a series of country-specific online editions that the newspaper is planning to launch, and is part of the brand’s “more digital, more global” strategy announced last year.
Faisal J. Abbas, Editor-in-Chief of Arab News, said that the new service aims to develop “a two-way conversation with an extremely important target market.”
“Arab News is already a recognizable brand among many Pakistanis, given its deeply-rooted relationship with the huge expat community in Saudi Arabia, where our newspaper was founded in 1975,” he said.
Arab News is part of the regional publishing giant Saudi Research and Marketing Group (SRMG).
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