Kingdom Holding Co. (KHC) on Sunday signed a three-year agreement with Al-Hilal football club and its exclusive marketer, Sela Sports Company, to be the club’s main partner, KHC said in a statement.
The statement did not disclose the value of the deal.
"Al-Hilal Club represents Saudi Arabia and we are proud to announce this partnership," Prince Alwaleed Bin Talal chairman of KHC said upon signing the agreement.
Under the agreement, the club will use Kingdom Holding’s logo.
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