L'Azurde signs deal to sell jewelry at Pure Gold stores

Tadawul-listed L'Azurde Company for Jewelry on Wednesday said it has signed a strategic partnership with United Arab Emirates-based Pure Gold Jewelers to enhance its customer reach.

The partnership allows L'Azurde's intricate gold jewelry designs to be sold through Pure Gold’s network of retail stores across the Gulf Cooperation Council.

“We are pleased to have confirmed this agreement with Pure Gold Jewelers and firmly believe that the partnership will contribute further to L'Azurde's business and the future potential for further growth and success,” Selim Chidiac, CEO of L'Azurde, said in a statement.

As part of the partnership, L’Azurde will also be producing an exclusive collection to be sold through Pure Gold Jewelers stores across the GCC.