Abu Dhabi launches campaign to attract Saudi tourists

Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) has launched a campaign to attract more visitors from Saudi Arabia during the Eid Al-Adha and UAE National Day holidays.

As part of the campaign, food trucks, children's activities and information booths will be available for visitors crossing the border at Ghuwaifat between August 15 and September 15, the department said in a statement.

"The GCC, and especially the Saudi market, has continuously been one of our key target markets," Saif Saeed Ghobash, director general of TCA Abu Dhabi, said in the statement.

Abu Dhabi will also be offering various events for tourists this year, including the Formula 1 Grand Prix, the Food Festival, and the Traditional Handicrafts Festival.