Market shares of poultry, egg brands in Saudi Arabia

A poultry farm

Seven major companies dominated Saudi Arabia’s fresh poultry meat market in 2023, holding a combined share of over 87% by volume.

According to the prospectus for Arabian Co. for Agricultural and Industrial Investments’ (Entaj) share offering, Al Watania Poultry led the market with a 24.7% share, followed by Almarai’s “ALYOUM” brand at 21.2%.

Tanmiah Food Co. ranked third with 13%, while Fakieh Poultry Farms held 8.6%. Entaj secured the fifth spot with a 7.6% share.

According to Entaj’s prospectus, a market study by Euromonitor International found that BRF dominates Saudi Arabia’s frozen poultry meat market, holding an 85% share by volume in 2023 through its two brands, Sadia and Doux.

The study also indicated that the table egg market in Saudi Arabia is more fragmented compared to the poultry meat sector, with over 100 companies contributing to it.

Small companies, store brands, and unregulated brands collectively account for more than half of the market by volume, although most hold individual shares of less than 1%.

Meanwhile, Al Watania Poultry and Rahima Eggs Farm together command a 37% market share by volume.