Argaam announced a transition to an in-house advertising management model as part of a strategic initiative to boost advertising revenues and optimize marketing efficiency.
The decision follows a thorough evaluation of the company's advertising performance, with Argaam determining that direct management would provide greater control over digital marketing strategies and improve financial returns in this key sector.
This shift is designed to leverage Argaam’s extensive user database to deliver more targeted advertising solutions and enhance the advertiser experience through targeted and flexible marketing strategies. It also strengthens the company's ability to provide innovative and diverse advertising solutions aligned with digital market trends, offering advertisers greater opportunities to effectively reach their target audience.
Argaam’s Chief Revenue Officer Abdulaziz Al-Obaid stated that the move aligns with the company’s broader strategy to diversify revenue streams, deliver greater value to advertisers and improve advertising performance metrics.
He added that Argaam will leverage cutting-edge data analytics and digital marketing technologies to maximize returns on advertising campaigns.
