Alison Erguven, CEO of Arabian Centres Co. (Cenomi Centers)
Alison Erguven, CEO of Arabian Centres Co. (Cenomi Centers), stated that the company plans to invest SAR 5 billion, half of which will be allocated to the Jawharat Riyadh and Jawharat Jeddah projects. She expects Jawharat Riyadh to open in the second half of 2025.
In an interview with Al Arabiya, Erguven anticipated that these projects will have a significant impact on the company's business.
She explained that the Jawharat Riyadh project will be the first of its kind in the Kingdom, covering an area of 185,000 square meters and featuring the first area dedicated to luxury brand sales.
The project will attract more than 70 brands, 30 of which will be entering the Kingdom for the first time. It will also include four sections for restaurants and food, in addition to an entertainment section, the CEO added.
Erguven mentioned that the company is developing two different types of shopping centers: large shopping malls like the Jawharat Riyadh project, and lifestyle centers. The former will have larger spaces, sections for luxury brand sales, fine dining restaurants, and distinctive entertainment experiences, while the lifestyle centers will offer special services but will not match the scale of the large malls.
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