Adel Ezzat, CEO of Elaf Group
Elaf Group manages about 2,500 hotel rooms in various cities, including the holy cities of Makkah and Madinah, as well as Riyadh and Jeddah, said CEO Adel Ezzat.
In an interview with Argaam at the Future Hospitality Summit (FHS), Ezzat stated that Elaf Group intends to double its hotel rooms over the next two years through its Elaf and Joudyan brands.
He went on to say that the company aims through these brands to become the largest local brand in the Kingdom with international standards and to have the most hotel rooms.
Furthermore, Ezzat emphasized the company's willingness to invest in new regions, noting that it has expanded beyond the holy areas and plans to access the southern regions of Abha and Al-Baha, Dammam's eastern region, and Al-Ula and Tabuk.
The company also aims to upgrade its operations to international standards and provide top hotel services with Saudi hospitality, continually transforming and improving to become the largest Saudi brand, the CEO added.
Elaf Group, Ezzat explained, has been a major player in the Kingdom's hospitality sector for over 40 years, offering hospitality, hotel, tourism, and travel services, including for Hajj and Umrah.
Ezzat expects significant growth in the hospitality sector in the coming years, particularly in light of recent national goals to attract 150 million tourists by 2030.
He also mentioned that plans to increase hotel rooms to 320,000 by 2030 will create numerous jobs.
The CEO emphasized the Kingdom's unique diversity, terrain features, religious tourism, advanced infrastructure, and ongoing major projects, along with entertainment events, exhibitions, and conferences.
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