Al-Jouf Agricultural targets 12% market share via French fries factory: CEO

18/12/2023 Argaam Special
Mazen Badawood, CEO ofAl-Jouf Agricultural Development

Mazen Badawood, CEO of Al-Jouf Agricultural Development

Al-Jouf Agricultural Development Co.'s French fries factory will work at its maximum production capacity of 35,000 tons annually, as the company seeks to acquire a market share of at least 12% in Saud Arabia, CEO Mazen Badawood told Argaam.

 

He added that the French fries market shows strong growth annually, with an estimated size of nearly 300,000 tons and a value of approximately SAR 1.9 billion in the Kingdom.

 

The factory’s production capacity can be increased to 53,000 tons annually, the top executive said.

 

Al-Jouf Agricultural announced on Dec. 17 the start of commercial production at its Al-Jouf-based French fries factory. The relevant financial impact will likely be reflected on the company’s financials starting from Q1 2024, according to data available with Argaam.

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