Manpower expansion in corporate, individual segments key for Maharah’s new strategy: CEO

Maharah Human Resources Co.’s strategic and operational goals require expanding workforce placement in both corporate and individual segments while leveraging synergies of the different subsidiaries to provide exceptional and comprehensive services to clients. This will in turn increase revenues and overall profit, said CEO Abdulaziz Alkathiry in an interview with Argaam. 

The strategic plan featured initiatives to co-implement the mega projects in the Kingdom, which require highly qualified and skilled workforce. 

The company's new strategy focuses on enhancing the value proposition of Maharah as a Saudi-listed company that specializes in providing workforce outsourcing and placement services. The goal is to create integrated services that support and complement the company's core activities. 

The company identified a number of opportunities to capitalize on, including new sectors and industries such as, but not limited to, tourism, hospitality, entertainment, sports, manufacturing, and renewable energy. 

This will be driven by the overall positive momentum in the Kingdom through the development of large-scale mega projects, the establishment of new cities, as well as programs, initiatives, and projects aligned with Vision 2030. 

Maharah considered the Kingdom's accelerated development, remarkable progress in all fields, and the competitive climate when developing the strategic plan, as the plan seeks to achieve a number of goals by meeting client needs and improving efficiency. 

“We are seeking to adapt to rapid changes in the business and economic environment and to optimally capture the available opportunities to achieve sustainable growth,” the CEO said. 

Maharah expected to start implementing the new strategy in early 2024, upon the completion of detailed initiatives, the assignment of responsible individuals, and the development of the governance for execution, as well as key performance indicators (KPIs), he added. 

Maharah’s board of directors approved the new strategic plan, which aims at sustainable growth in revenue and profit rates through doubling down on the company’s core strength segments and venturing into new key target sectors to differentiate its offering, Argaam reported.