BinDawood Holding in talks for a majority stake in French influencer marketing agency

Headquarters of BinDawood Holding Co.

BinDawood Holding Co. entered into exclusive negotiations for the potential acquisition of a majority stake in Ykone, a subsidiary of TF1 Group, through its wholly-owned subsidiary, Future Technology Retail (FTR).

TF1 Group is a French leader in content production, publishing and distribution. The potential transaction will be undertaken through a French subsidiary to be incorporated by FTR, BinDawood Holding said in a statement to Tadawul.

If an agreement is reached, the parties will move forward with the regulatory and legal procedures to close the acquisition deal.

BinDawood Holding will disclose the relevant updates duly, the statement added.

Ykone is a profitable international influencer marketing agency, with a proprietary technology offering, focused on travel, beauty, fashion and luxury brands, with a presence in Europe, Asia, the US and the Middle East.

It provides end-to-end services on strategy, talent management, content production and monitoring to more than 200 leading brands across the globe, including the MENA region.

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