SABIC finalizes transformation of agri-nutrients business through Project Transfusion

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Saudi Basic Industries Corp. (SABIC) completed the transformation process of its agri-nutrients business through Project Transfusion in early 2022.

The new operating model of its agri-nutrients business encompasses the best-in-class capabilities in manufacturing, operation, planning, marketing, sales, supply chain, technology and research, and aftermarket services, SABIC said in a statement.

The transformation journey was completed with the launch of a full-fledged company on Jan. 1, 2022, with agility and flexibility to respond to the challenges of the agri-nutrients industry and the needs of all stakeholders.

The new model’s focus areas include a more effective agri-nutrients business strategy, fully focused research and development programs, sales and supply chain and talent attraction and development.

“Agri-nutrient business remains one of SABIC’s main businesses. We now have all the necessary tools and resources to move toward industry leadership at the local, regional and global levels and to unlock all strategic growth plans, whether in the Kingdom or targeted global markets such as Africa, North America and Brazil,” Yousef Al-Benyan, Vice Chairman and CEO of SABIC, said.

“This will also help us expand in our current markets in the Middle East, Southeast Asia and others to best serve our customers with integrated solutions,” he added.

In January 2021, SABIC Agri-Nutrients Co. announced the completion of all procedures required for its acquisition of a 100% stake in SABIC Agri-Nutrients Investment Co. (SANIC), owned by SABIC, Argaam earlier reported.