Company executives signing the agreement
Seera Group Holding and Kaden Investment announced the signing of a master agreement to develop hotels across Saudi Arabia, the company said in a recent statement.
As part of the agreement, a joint venture will be set up to manage and develop hotels in various projects developed by Kaden in the Kingdom.
The first hotel will be launched at Riyadh Front business district, strategically located 10 minutes from King Khalid International Airport.
The hotel will be surrounded by projects by Roshn and the Riyadh Front Exposition and Conference Center.
Majed Alnefaie, CEO of Seera Group, said: “We look forward to this partnership to tap into the Kingdom’s business market and bring new energy to the country and global tourism.”
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