‘Saudi Summer’ campaign supports tourism sector, maintains current jobs: ministry

24/12/2020 Argaam

Ministry of Investment building


The ‘Saudi Summer’ campaign to revive domestic tourism, which was launched by the Saudi Tourism Authority (STA), was a remarkable success and played a key role in supporting the tourism sector, as well as enhancing social and economic growth, the Ministry of Investment said.

 

The campaign, launched from Jun. 25 to Sept. 30, 2020, helped maintain the current jobs in the sector, which was largely hit by lockdowns amid the coronavirus pandemic outbreak. It also helped create new seasonal job opportunities in the sectors linked to tourism.

 

Hotel occupancy rates hit 48% in the first two months of the campaign. Daily occupancy rates peaked to 85% in Al-Baha, Asir and Taif, and reached 100% in King Abdullah Economic City (KAEC) and Umluj, according to the ministry’s Q3 2020 report.

 

Moreover, total spending on hotels, restaurants and entertainment activities stood at $2.5 billion (SAR 9.4 billion) by the end of August, a rise of 33% year-on-year.

Comments {{getCommentCount()}}

Be the first to comment

loader Train
Sorry: the validity period has ended to comment on this news
Opinions expressed in the comments section do not reflect the views of Argaam. Abusive comments of any kind will be removed. Political or religious commentary will not be tolerated.