Qiddiya, Samsung sign agreement to collaborate on mega entertainment project

Qiddiya Investment Company (QIC) and Samsung have signed an agreement to collaborate on a broad range of areas, it said in a statement.

The agreement includes engaging Samsung C&T for the design, engineering and construction of Qiddiya’s sports complex, to working with Samsung Electronics to become Qiddiya’s primary technology sponsor.

The agreement, signed at The Future Investment Initiative (FII) 2019, also includes co-branding and naming rights for some of Qiddiya’s anchor facilities and enables QIC to work with a number of businesses under the Samsung umbrella.

“This year, Qiddiya has been advancing steadily on our journey from design to execution. The signing of the agreement demonstrates our commitment to achieving our dual goals of creating a destination that enriches the lives of Saudi citizens while driving social and economic diversification within the Kingdom,” Michael Reininger, CEO of QIC, said.