Arabian Centres inks multiplexes deal with local cinema chain

Arabian Centres has signed an agreement with Muvi Cinemas, the first homegrown cinema chain in Saudi Arabia, to open multiplexes at four of its destination malls by the end of 2019.

The first will be at the Mall of Arabia in Jeddah where a 15-screen complex is nearing completion prior to its planned opening in the coming weeks, the mall operator said in a statement. 

It will be followed by cinemas opening at Nakheel Mall Dammam, the Mall of Dhahran, Al Hamra Mall in Riyadh and the new boulevard mall complex U-Walk that will open in the capital later this year.

“We are shortly opening Muvi Cinemas’ first Cineplex at our Jeddah mall – the Mall of Arabia – and following it with openings in Riyadh and Eastern Province as we continue to enhance our lifestyle experience across the Kingdom,” Arabian Centres CEO, Olivier Nougarou, said.

Arabian Centres will continue to expand its partnership with Muvi Cinemas in 2020 by launching an additional ten malls and bring the movie experience to eight Saudi cities over the next 24 months. 

The range of movie experiences available will include the ScreenX, Junior, Suites and bespoke Xperience.