Dubai’s Amanat launches new brand, establishes office in Riyadh

Logo of Amanat Education

Amanat Education, a wholly owned subsidiary of Dubai-listed Amanat Holdings, launched its new brand, “Almasar Alshamil Education” (Almasar Education), and established an office in Riyadh.

Almasar Education, formerly Amanat Education, is an educational company operating in two key business segments: special education needs (SEN) through Human Development Co. and higher education through Middlesex University Dubai and NEMA Holding in Abu Dhabi.

The company serves more than 23,000 students and beneficiaries across 35 daycare centers, 10 SEN schools in Saudi Arabia and three universities in the UAE.

The new senior management team, led by Majed Al-Mutairi as CEO, will drive the growth strategy of Almasar Alshamil Education.

The strategy will focus on expanding its network and service lines in the SEN segment, growing enrolments in the higher education segment and exploring the expansion of existing service lines, including potential regional expansion of its higher education offering.

Shamsheer Vayalil, Chairman of Amanat Holdings, chairs the board of Almasar Education, while Kamal Bahamdan, CEO and Founder of Safanad, is the Vice Chairman.

Other board members include Ali Aldhaheri, Chairman of NEMA Holding, Dhafer Alahbabi, Chairman of Al-Ramz, Fawaz Goth, Acting CEO of Event Investment Fund, Muhannad Aldawood, Chief Strategy Officer of Qiddiya, Abdulwahab Alhalabi, Managing Director at Embassy Capital, John Ireland, CEO of Amanat Holdings, and Fadi Habib, Chief Investment Officer of Amanat Holdings.

For the nine months ended Sept. 30, 2024, Almasar Education reported revenue growth of 27% year-on-year to SAR 271.6 million, with EBITDA at SAR 121.3 million, a margin of 45%.