Alinma Bank Unveils Its New Identity, Redefining the Banking Experience

Logo of Alinma Bank

Alinma Bank has launched its new identity, marking a significant phase of innovation, development, and leadership in customer service. This milestone reflects the success of the bank’s 2025 strategy, strengthening its position in the Kingdom’s financial sector, contributing to community development, and supporting business sectors in alignment with Saudi Arabia’s Vision 2030.

Commenting on the launch, the Chairman of Alinma Bank, Dr. Abdulmalik bin Abdullah Al-Hogail, reaffirmed the bank’s ongoing commitment to enhancing the customer experience and delivering outstanding banking services. He stated: "Since our establishment in 2007, we have been committed to excellence and differentiation in the banking sector. Our new identity “One Step Ahead” embodies our renewed focus on innovation, ensuring that we provide our customers with superior Sharia-Compliant services and products. This marks the start of a new era of excellence, adhering to the highest global standards, where Alinma will stand out by empowering customers with services that exceed their expectations. The launch of our new identity reflects our future vision and commitment to pioneering an unparalleled banking experience, with customer-centricity as our top priority."

The bank’s updated identity also features a redesigned visual identity, incorporating colors that symbolize its modern approach and commitment to delivering innovative, customer-first banking solutions. The deep blue, inspired by the depth of the Kingdom’s seas, represents sophistication, innovation, and technological advancement, reflecting our ability to shape a dynamic digital landscape. In addition, the use of copper tones reflects the warmth and richness of the Kingdom’s desert landscapes, its magnificent mountains, and stunning sand dunes. Meanwhile, the lavender shade, inspired by the Khuzama flower that flourishes across Saudi Arabia’s terrain, adds a cultural and artistic touch to the new identity. This blend of colors embodies the Kingdom’s natural beauty and rich heritage, underscoring Alinma’s deep connection to its environment while embracing a bold and dynamic future.