Kerten to debut boutique hotel brand in Saudi Arabia

Ireland-based mixed-use operator Kerten Hospitality is set to unveil its boutique hotel brand – The House Hotel – to the Middle East region for the first time, with a launch planned in Jeddah later this year.

The hospitality project will host Jeddah’s second Ouspace, a modern workspace, serviced offices and business club that enables entrepreneurs and businesses to work flexibly and collaboratively.

Ouspace will complement the property’s meeting rooms, ballroom and welcome lounge, creating a business hub for co-working, events and networking, Kerten said in a statement.

The 114-key The House Hotel Jeddah will be the focal point of the new City Yard complex, a creative lifestyle hub in Jeddah’s Al Rawdah district.

“The House Hotel is well-positioned to capitalize on the favorable economic climate, meeting robust demand for contemporary lifestyle destinations that promote a work-life balance,” Marloes Knippenberg, CEO of Kerten Hospitality, said.

“We will continue to identify opportunities to partner with like-minded investors to maximize the brand’s potential in Saudi Arabi,” Knippenberg added.