SABIC highlights collaborative approach in first global brand campaign

Petrochemicals giant Saudi Basic Industries Corp (SABIC) has launched a new brand campaign to promote collaboration and innovation, it said in a statement today.

The campaign will focus on SABIC collaborations that enable society to meet the demands of a changing world, the statement said.

With an investment of SAR 4.5 million, the campaign revolves around its themes of urbanization, food and water, sustainability and energy efficiency.

Yousef Al-Benyan, SABIC Vice Chairman and CEO, said that the campaign is an investment in the SABIC brand as the company continues the global growth outlined in its 2025 strategy.

“We have extensively embedded our brand internally and it inspires our collective efforts to make a difference in the world and support our goal of becoming the preferred world leader in chemicals,” Al-Benyan said.

“By making the investment in this campaign, we will not only elevate our brand, we will also position ourselves globally for future growth,” he added.