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Nice One profit surges to SAR 71.7M in 2024; Q4 at SAR 5.9M
Content Summary: 
Financials (M)
| Item | 2023 | 2024 | Change |
|---|---|---|---|
| Revenues | 782.36 | 1,003.51 | 28.3 % |
| Gross Income | 216.56 | 269.18 | 24.3 % |
| Operating Income | 35.75 | 78.95 | 120.8 % |
| Net Income | 32.62 | 71.75 | 119.9 % |
| Average Shares | 110.00 | 110.00 | - |
| Earnings Per Share before unusual items | 0.28 | 0.65 | 136.5 % |
| EPS (Riyals) | 0.30 | 0.65 | 119.9 % |
Revenue grew by 28.27%, to SAR 1 billion in 2024, driven by a 31% increase in orders. This growth was spurred by a mix of customer acquisitions, an expanded product range, and improved customer retention.
Operating profit margin increased to 7.87% in 2024 from 4.57% in 2023, on enhanced marketing efficiencies and administrative cost optimization.
Meanwhile, gross profit margins reached 26.82% in 2024, slightly down from 27.68% in 2023, mainly due to changes in the sales mix. Furthermore, logistics optimization and inventory management efficiencies contributed to enhanced operational performance, improving overall efficiency.
Q4 2024 net earnings jumped 72% to SAR 5.9 million from SAR 3.4 million in the year-earlier period.
On a sequential basis, net profit slumped 77.3% from SAR 25.8 million in Q3 2024.
Current Quarter Comparison (M)
| Item | Q4 2023 | Q4 2024 | Change |
|---|---|---|---|
| Revenues | 269.60 | 307.04 | 13.9 % |
| Gross Income | 59.71 | 68.96 | 15.5 % |
| Operating Income | 4.99 | 7.69 | 54.1 % |
| Net Income | 3.41 | 5.87 | 72.1 % |
| Average Shares | 110.00 | 110.00 | - |
| Earnings Per Share before unusual items | 0.03 | 0.05 | 91.8 % |
| EPS (Riyals) | 0.03 | 0.05 | 72.1 % |
Total shareholders’ equity, no minority interest, stood at SAR 185.9 million by Dec. 31, 2024, compared to SAR 112.7 million a year earlier.
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Share Price
Nice One Beauty Digital Marketing Co. (NICE ONE)
| Current | |
| Market Cap (M Riyal) | 4,810.58 |
| Enterprise Value (EV) (M) | 4,823.72 |
| Shares Outstanding ((M)) | 115.50 |
| EPS ( Riyal) (TTM) | 0.65 |
| Book Value (BV) ( Riyal) | 1.69 |
| Par Value ( Riyal) | 1.00 |
| Adjusted P/E (Last12) | More than 100 |
| P/E (TTM) | More than 100 |
| Price/book | 25.88 |
| Return on Average Assets (%) (TTM) | 17.6 |
| Return on Average Equity (%) (TTM) | 26.8 |
Profit Performance (Million)
| Period | Net Income | Change | EPS(Riyal) | Extraordinary Income/Expense | Net Profit Before Unusual Items | Earnings Per Share before unusual items |
|---|---|---|---|---|---|---|
| Q1 2024 | 21.90 | 146.6 % | 0.20 | - | 21.90 | 0.20 |
| Q2 2024 | 18.17 | 48.0 % | 0.17 | - | 18.17 | 0.17 |
| Q3 2024 | 25.81 | 220.1 % | 0.23 | - | 25.81 | 0.23 |
| Q4 2024 | 5.87 | 72.1 % | 0.05 | - | 5.87 | 0.05 |
| 2024 | 71.75 | 119.9 % | 0.65 | - | 71.75 | 0.65 |
Financial results (Million)
| Period | Revenues | Change | Gross Income | Change | Operating Income | Change |
|---|---|---|---|---|---|---|
| Q1 2024 | 250.05 | 61.2 % | 71.10 | 51.1 % | 23.88 | 159.3 % |
| Q2 2024 | 208.77 | 9.8 % | 65.92 | 11.6 % | 19.94 | 69.6 % |
| Q3 2024 | 237.65 | 41.8 % | 63.20 | 24.6 % | 27.44 | 180.3 % |
| Q4 2024 | 307.04 | 13.9 % | 68.96 | 15.5 % | 7.69 | 54.1 % |
| 2024 | 1,003.51 | 28.3 % | 269.18 | 24.3 % | 78.95 | 120.8 % |
Profitability
| Period | Gross Margin | OIBDA Margin | Net Margin Before Unusual Items |
|---|---|---|---|
| Q1 2024 | 27.43 % | - | 4.94 % |
| Q2 2024 | 27.62 % | - | 5.71 % |
| Q3 2024 | 26.91 % | - | 7.14 % |
| Q4 2024 | 26.82 % | - | 7.15 % |
| 2024 | 26.82 % | - | 7.15 % |
Per Share Data (Riyal)
| Period | Shares Outstanding (M) | EPS (Riyal) | Earnings Per Share before unusual items (Riyal) | Book Value (BV) |
|---|---|---|---|---|
| Q1 2024 | 110.00 | 0.41 | 0.39 | 1.22 |
| Q2 2024 | 110.00 | 0.47 | 0.47 | 1.39 |
| Q3 2024 | 110.00 | 0.63 | 0.63 | 1.62 |
| Q4 2024 | 110.00 | 0.65 | 0.65 | 1.69 |
Multiple Ratios (End of Period Price)
| Period | P/E | Adjusted P/E | Price/book |
|---|---|---|---|
| Q1 2024 | - | - | - |
| Q2 2024 | - | - | - |
| Q3 2024 | - | - | - |
| Q4 2024 | - | - | - |
Business Segments (Million)
Q3 2024
| Period | Revenue from sale of goods | Revenue from services |
|---|---|---|
| Q1 2024 | 240.24 | 9.82 |
| Q3 2024 | 228.72 | 8.93 |
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