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Nayef Al-Athal, GM of Sales & Marketing at Saudi Tadawul Group
Saudi Tadawul Group Holding Co. (Tadawul Group) has focused on developing the stock and bond market over the past years, which has led to an increase in offerings and attracted more investors, said Nayef Al-Athel, Group Chief Sales & Marketing Officer at Saudi Tadawul Group.
The development supported the capital market momentum, he added.
In an interview with Argaam on the sidelines of the Capital Markets Forum, Al-Athel said that the next phase will focus on developing new platforms, such as the derivatives and bonds market.
He stressed that attracting investors is a fundamental pillar of the group since they are key customers.
The newly set-up sales and marketing department plays a pivotal role in marketing products and interacting with investors and companies. This facilitates their access to Tadawul's platforms and utilizing its various services, Al-Athel said.
He also pointed out that one of the group’s recent core acquisitions - DME Holdings Ltd. - has opened new horizons for developing products related to the commodities market.
The fourth edition of the Capital Markets Forum became an international platform, which brings together marketers and investors, he stated.
The official stressed that the forum’s international expansion strengthens Tadawul’s status globally, making it has leading brand in the financial events sector, and a bridge linking the local market with global financial markets such as Hong Kong, London and New York.
This trend supports Tadawul’s strategy to strengthen its attractiveness to investors, develop its regulatory and technical infrastructure, and enhance its role as an integrated financial hub, he noted.
Al-Athel indicated that Tadawul provides various options, including stocks, debt instruments and derivatives, which gives greater flexibility to investors.
He added that the number of qualified foreign investors rose by 12%, leading to investments of more than SAR 430 billion until January 2025. Investments in sukuk increased by 55% in 2024, reflecting Tadawul’s attractiveness and investor confidence.
Furthermore, international partnerships through cooperation with the Hong Kong and Jakarta bourses helped integrate Tadawul globally, said Al-Athel.
He added that Tadawul is working to develop new investment tools and expand dual listings to boost liquidity and increase foreign investment inflows.
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