Al Rajhi Bank’s Tanfeeth rebrands as Atmaal; unveils strategic growth, human capital development plans

Logo of Atmaal

Launched in October 2022 as part of alrajhi bank’s transformative “Unbank the Bank” vision, Tanfeeth has officially rebranded as Atmaal. This rebranding underscores the company’s commitment to three core pillars: Automation, Maal (financial operations), and Aaamal (business and human capital solutions), which align with its mission to enhance operational efficiency, deliver high-quality services, and drive alrajhi bank’s strategic growth.

As a key subsidiary of alrajhi bank, Atmaal plays a pivotal role in supporting the bank’s operational needs. With a workforce of 8,000 employees—72% of whom are women—the company is dedicated to advancing automation, elevating customer experience, and cultivating human capital as critical components of sustainable growth for the alrajhi Group.

A cornerstone of Atmaal’s rebranding strategy includes an expansion in Al Qassim, a region recognized for its advanced infrastructure, proximity to Riyadh, and universities that produce skilled Saudi talent in diverse fields. This investment reflects Atmaal’s vision to position Al Qassim as a leading hub for business process outsourcing (BPO) in Saudi Arabia. It aims to create meaningful career opportunities while contributing to Vision 2030 by preparing Saudi professionals to meet the evolving demands of the job market.

Mohammad Hassoobh, CEO of Atmaal, stated, “The rebranding to Atmaal reinforces our focus on automation, financial operations, and comprehensive business and human capital solutions. Al Qassim’s advanced infrastructure and access to top-tier talent make it central to our growth plans. We are committed to nurturing Saudi talent and realizing Al Qassim’s potential as a leading BPO hub in the Kingdom.”

As a vital subsidiary of alrajhi bank, Atmaal provides essential BPO services to enhance the bank’s operational excellence and support its subsidiaries. Through its growing presence in Al Qassim, Atmaal remains steadfast in its dedication to unlocking the region’s potential as a strategic BPO center in Saudi Arabia.