PIF launches QSAS cultural company

Logo of National Interactive Entertainment Co. (QSAS)

The Public Investment Fund (PIF) established today, Sept. 18, the National Interactive Entertainment Co. (QSAS), focused on developing, owning, and operating world-class interactive exhibitions across Saudi Arabia, providing cultural experiences for pilgrims, Umrah performers, and tourists.

QSAS will offer various types of interactive exhibitions, including major and traveling ones, and will help localize knowledge and technology related to content creation and embodiment.

The company will start locally with exhibitions inspired by Islamic history and Saudi heritage, and will later expand globally, diversifying its storytelling approaches.

PIF expects QSAS to create over 11,000 direct and indirect jobs by 2030.

QSAS will integrate with other PIF investments in tourism and entertainment, such as Diriyah Co. project and Dan Co., which focuses on rural and eco-tourism.