Nissan mulls to raise market share in Saudi Arabia to 8%

Logo of Nissan Co.

Japanese auto giant Nissan seeks to increase its market share in Saudi Arabia from 6.5% to more than 8% through boosting sales by approximately 25,000 vehicles, Al Eqtisadiah newspaper reported.

On the sidelines of launching the Seventh-generation Patrol in Abu Dhabi, Guillaume Cartier, Chairperson of Nissan AMIEO Region, said Saudi Arabia is a priority for the company as it is the largest market in the GCC region on its rapid growth.

He added that the company is aligning with the dynamics presented by the Saudi market after the recent initiatives, such as allowing women to drive, which contributed to the market's growth and expansion.

Commenting on the expected doubling of population in Saudi Arabia,which would boost market demand, Cartiersaidthe company has investments in the GCC and its performance should be strong in Saudi Arabia.

He expects the total number of vehicles manufactured by all companies in Saudi Arabia to reach one million by 2030.

Regarding Nissan plans to build a factory in Saudi Arabia, Cartier said the company is awaiting the completion of supply chains in Saudi Arabia to study the possibility of manufacturing Nissan cars locally, along with introducing electric vehiclesin the Kingdom.