Al Rajhi Bank and Landmark Arabia partner to elevate customer rewards experience

Signing ceremony

Customers can now redeem the bank’s loyalty points “Mokafaa” across over 300 plus Landmark Arabia stores.

Al Rajhi Bank, one of the largest banks in the world by market cap and the largest in the Middle East and Saudi Arabia has entered into a partnership agreement with Landmark Arabia, a division of Landmark Group, one of the region’s largest omnichannel retailers to offer added value to its customers.

This collaboration will enable customers of alrajhi bank to redeem “mokafaa” loyalty points across 300 plus Landmark Arabia stores across brands such as Centrepoint, Max, Home Centre, Home Box and many others throughout the Kingdom of Saudi Arabia.

Abdullah Al-Jabr, Chief Marketing and Customer Experience Officer at alrajhi bank, remarked on the occasion, stating, "The bank and its affiliates are committed to forging significant partnerships to expand the offerings available to our clients. Collaborating with a corporation as prominent as Landmark Arabia signifies the bank's ongoing efforts to enhance our partnership portfolio with leading companies."

Al-Jabr further noted that the mokafaa program now boasts over 5,500 participating stores nationwide, emphasizing alrajhi bank's dedication to partner with top-tier brands.

Speaking on the partnership, T.S. Vedapuri, the Chief Country Officer, Landmark Arabia in the Kingdom of Saudi Arabia, said, "We are thrilled with this robust strategic relationship with alrajhi bank, one of the largest banks in the region”.

This collaboration marks a significant milestone and aligns well with our purpose of creating exceptional value for the lives we touch. We are happy to offer alrajhi bank customers the benefit of shopping with their mokaffa points across our 300 plus stores".

This approach demonstrates the commitment of both entities to proactively fulfilling customer needs and exceeding their expectations, as well as supporting them in delivering their purpose.