Aseer Investment kicks off operations to stimulate investments in region

Logo of Aseer Investment Co. (AIC)

Aseer Investment Co. (AIC) launched operations to stimulate investments in Aseer Province, aligning with a strategy to develop and transform the region into a global year-round tourism destination.

AIC seeks to unlock promising opportunities in 12 different industries, including hospitality, education, technology, and retail. This is through concluding strategic partnerships with international investors as well as the public and private sectors.

AIC is set to be a gateway for outstanding investments to achieve prosperity in Aseer by promoting opportunities for all and investing in potential capabilities, while ensuring environmental sustainability. In this framework, AIC will build future-leading projects and stimulate investments in industries with high developmental impact and sustainable returns.

Being one of the Public Investment Fund’s (PIF) units, AIC will help implement the Aseer Development Strategy, turning it into an attractive, year-round destination, said CEO Osama Al-Othman.

It seeks to cooperate with international, regional, and local investors to leverage the promising tourism potential in the region. This is besides fueling the Kingdom’s economic growth, added Al-Othman.

On Dec. 1, 2023, the PIF announced the establishment of AIC to operate as its investment arm in Aseer Province, data compiled by Argaam showed.