Saudi Catering says new identity aligns with journey, eyes services diversification

New logo of Saudi Airlines Catering Co. (Catrion)

Saudi Airlines Catering Co. (SACC) said changing its identity comes in line with the company’s journey towards change.

The new identity is also part of the company’s strategy, investment plans and opportunities for growth and expansion in accordance with the economic changes and competitive environment locally and globally, and within the framework of the economic transformation plan emanating from the Kingdom’s Vision 2030.

Accordingly, the company was motivated to accelerate the pace of growth, development and innovation. Saudi Catering will contribute to achieving the objectives of Vision 2030 by focusing on efficient, profitable and diversified sectors, adding other sectors and activities that align with its activities and goals, and raising the level of services in line with the interests and aspirations of its partners and clients, the company said in a statement to Tadawul.

The company will continue to strengthen its role and strategic relationships with Saudi Arabian Airlines (Saudia) as well as its subsidiaries, being one of the company's major owners and customers.

Saudi Catering will also strive to diversify its services in the field of aviation and non-aviation sectors in a manner that contributes to the sustainability of its business, achieves profitability, and enhances its leadership role at the level of the Saudi capital markets, regionally and globally.

Saudi Catering announced on Oct. 4, its new identity, 'CATRION', Argaaam reported.