Zain KSA sets up PLAYHERA MENA in partnership with PLAYHERA

Zain KSA announced the establishment of PLAYHERA MENA, in partnership with PLAYHERA and Zain eSports, with investments of up to SAR 375 million over the next five years.

The announcement of the company establishment was made during the LEAP22 international technological conference held in Riyadh, Saudi Press Agency reported.

This partnership is aimed to further strengthen the capabilities of electronic games professionals, nurture local talent in the region’s markets by creating a favorable environment for e-sports content creators and designers, as well as qualify popular content makers, through fast and highly developed quality services. This is achieved by integrating the latest technologies in this field, which will achieve the best results thanks to their reliance on Zain's digital infrastructure, and contribute to attracting more individuals and companies engaged in electronic games to their interactive platforms that are a hub and a multi-featured gaming community.