Arabian Centres to launch Alshaya Group brands in 3 phases

Logo of Arabian Centres

Arabian Centers Co. (ACC) will launch a number of brands managed by Alshaya International Group at its malls in Saudi Arabia.

The company said in a bourse statement that the launch will take place in three phases, as follows:

The first phase will witness the launch of Starbucks cafes in several ACC’s malls, with the first branch opening on July 15, at Al Nakheel Mall in Riyadh. This phase will also see ACC’s malls welcoming brands such as Jo Malone - a global leader in perfumes, candles, bath products, and room scents - and M.A.C. Cosmetics. The opening of the first phase is scheduled to be completed in September this year.

The second phase is scheduled to be implemented in the next 12 months, and will witness the opening of the second batch of the above-mentioned brands in the first phase, in addition to launching Bath & Body Works - a leader in home fragrance products, candles, gifts, bath and skin care products.

The third phase is scheduled to be implemented in the next 24 months, and will witness the launch of several big-brand labels such as H&M, American Eagle, West Elm, Victoria’s Secret, and others.

The additions are expected to further complement ACC’s existing offerings in the areas of fashion and food and beverages (F&B).

It will also cement the company’s position as the go-to destination for both visitors and global brands, seeking to penetrate or deepen their presence in the growing Saudi retail market.

ACC Chief Executive Officer (CEO), Faisal bin Abdullah Al-Jedaie, expects Alshaya to reach the company’s top five tenants in terms of occupying gross leasable area (GLA) in the coming four years.

He said that another beneficiary of this step will be the visitors of ACC’s shopping malls, who will enjoy even greater access to the finest retail brands at their preferred shopping locations.

Tenants at ACC’s shopping malls will also benefit from the expected increase in footfall.

“Over the medium term, we see this step aiding our transition to a lifestyle-oriented model that can leverage the goals of Vision 2030 on developing commercial activities and the spaces of leisure and entertainment in a manner that enhances the standard of living,” Al-Jedaie concluded.