Companies’ awareness of pent-up demand for entertainment in Saudi Arabia is in constant increase, and will drive them to explore investment opportunities, said Amr Banaja CEO of General Entertainment Authority (GEA) on the sidelines of Euromoney Conference 2019.

 

"GEA is ultimately looking to act as a monitoring authority”, Banaja said.

 

On the other hand, the private sector has myriad opportunities to invest and fill the current gap in the ‘nascent’ entertainment sector.

 

"We aim to attract top tier companies to invest in the entertainment sector’s infrastructure on the long-run," Banaja stated

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