Saudi online grocery platform raises $6.6 mln in funding

Middle East Venture Partners (MEVP) and Impact46 have co-led an investment in Saudi Arabia-based Nana Direct, an online grocery platform serving 13 cities across the Kingdom. Other investors include Watar Partners, Saudi Venture Capital (SVC) Company, and Wamda, a statement said.

“Nana has built a technology suite that seamlessly coalesces grocery customers, in-store pickers, Supermarkets and last-mile delivery fleet. The mobile-only company is transforming the traditional supermarket experience and gaining traction all over the KSA,” the statement added.

All around MENA more and more offline retail verticals from electronics to food were moving online, and this is what led me to Nana, a supermarket in your mobile phone,” said Sami Alhelwah, Founder & CEO of Nana Direct that has grown three times in turnover in the past year.

The deal also marks the debut investment for the partnership between MEVP and Impact46, the statement added.