Seera launches 'Insights’ data portal for travel partners

Seera Group, the region’s leading travel services company, launched a new data portal for industry partners, offering comprehensive insights on future searches, bookings and traveler behavior, according to an official statement.

The portal has been designed to enable tourism entities and other industry partners to further understand the customer experience and make vision for strategic campaigns.

In an attempt to support the wider ecosystem during the recovery phase of travel, Seera Group is working closely with partners globally to identify the most valuable data sets, as phase one of the portal roll-out will focus on data delivered by Seera Group’s flagship consumer travel brand, Almosafer.

With VisitBritain as a launch partner, Seera is looking to further strengthen the group’s partnership with the National Tourism Board of Britain, aiming to boost the tourism sector by positioning the country as a destination of choice for Saudi visitors.

The new portal, developed by Seera Group’s data and analytics team, enables VisitBritain to access powerful data sets and projections on business outcomes. Insights will be provided on target destinations, as well as details such as preferred travel dates, length of stay, booking windows, cities of preference, accommodation and airline preferences, and other real-time statistics that will help VisitBritain in making informed decisions and drive forward-planning.

The portal also provides insights on traveler behavior during the COVID-19 era, including search trends as well as data from the interaction with health and safety related information available on consumer platforms.

Partners can access data on Seera Insights such as competitor performance, reviews, social graphs, differential guest value, and preferred destinations that can help develop optimal strategies for both the traveler and the business.

In the second phase of the Seera Insights project, the platform will evolve to include data insights from other verticals of the group, including corporate and government travel management insights via elaa, as well as car rental data through Seera’s brand Lumi and in future, more data sets from Seera’s Hajj & Umrah travel brand Mawasim and its KSA Destination Management Company Discover Saudi - which will be made accessible to partners across the ecosystem including hotel chains and airlines.